Thursday, March 12, 2020

The Life and Work of the Ancient Greek Poet, Homer

The Life and Work of the Ancient Greek Poet, Homer Homer was the most important and earliest of the Greek and Roman writers. Greeks and Romans didnt count themselves educated unless they knew his poems. His influence was felt not only on literature but on ethics and morality via lessons from his masterpieces. He is the first source to look for information on Greek myth and religion. Yet, despite his prominence, we have no firm evidence that he ever lived. Homer and Hesiod have ascribed to the gods all things that are a shame and a disgrace among mortals, stealing and adulteries and deceiving on one another.- Xenophanes (a Pre-Socratic philosopher) The Life of the Blind Bard Because Homer performed and sang he is called a bard. He is thought to have been blind, and so is known as the blind bard, just as Shakespeare, calling on the same tradition, is known as the bard of Avon. The name Homer, which is an unusual one for the time, is thought to mean either blind or captive. If blind, it may have to do more with the portrayal of the Odyssean blind bard called Phemios than the poems composer. Homers Birthplaces and Date There are multiple cities in the ancient Greek world that lay the prestigious claim of being the birthplace of Homer. Smyrna is one of the most popular, but Chios, Cyme, Ios, Argos, and Athens are all in the running. The Aeolian cities of Asia Minor are most popular; outliers include Ithaca and Salamis. Plutarch provides a choice of Salamis, Cyme, Ios, Colophon, Thessaly, Smyrna, Thebes, Chios, Argos, and Athens, according to a table showing ancient authors who provided biographical information on Homer, in Lives of Homer (Continued), by T. W. Allen; The Journal of Hellenic Studies, Vol. 33, (1913), pp. 19-26. Homers death is less controversial, Ios being the overwhelming favorite. Since its not even clear that Homer lived, and since we dont have a fix on the location, it should come as no surprise that we dont know when he was born. He is generally considered to have come before Hesiod. Some thought him a contemporary of Midas (Certamen). Homer is said to have had two daughters (generally, the symbolic ones of the Iliad and the Odyssey), and no sons, according to West [citation below], so the Homeridai, who are referred to as Homers followers and rhapsodes themselves, cant really claim to be descendants, although the idea has been entertained. The Trojan War Homers name will always be linked with the Trojan War because Homer wrote about the conflict between Greeks and Trojans, known as the Trojan War, and the return voyages of the Greek leaders. He is credited with telling the whole story of the Trojan War, but that is false. There were plenty of other writers of what is called the epic cycle who contributed details not found in Homer. Homer and the Epic Homer is the first and greatest writer of the Greek literary form known as epic and so its in his work that people look for information about the poetic form. Epic was more than a monumental story, although it was that. Since bards sang stories from memory, they needed and used many helpfully mnemonic, rhythmic, poetic techniques that we find in Homer. Epic poetry was composed using a rigorous format.   Major Works Credited to Homer - Some in Error Even if the name isnt his, a figure we think of as Homer is considered by many to be the writer of the Iliad, and possibly the Odyssey, although there are stylistic reasons, like inconsistencies, to debate whether one person wrote both. An inconsistency that resonates for me is that Odysseus uses a spear in The Iliad, but is an extraordinary archer in the Odyssey. He even describes his bow prowess demonstrated at Troy [source: Notes on the Trojan War, by Thomas D. Seymour, TAPhA 1900, p. 88.]. Homer is sometimes credited, although less credibly, with the Homeric Hymns. Currently, scholars think these must have been written more recently than the Early Archaic period (aka the Greek Renaissance), which is the era in which the greatest Greek epic poet is thought to have lived. IliadOdysseyHomeric Hymns Homers Major Characters In Homers Iliad, the lead character is the quintessential Greek hero, Achilles. The epic states that it is the story of the wrath of Achilles. Other important characters of the Iliad are the leaders of the Greek and Trojan sides in the Trojan War, and the highly partisan, human-seeming gods and goddesses- the deathless ones. In The Odyssey, the lead character is the title character, the wily Odysseus. Other major characters include the family of the hero and the goddess Athena. Perspective Although Homer is thought to have lived in the early Archaic Age, the subject matter of his epics is the earlier, Bronze Age, Mycenaean era. Between then and when Homer may have lived there was a dark age. Therefore Homer is writing about a period about which there is not a substantial written record. His epics give us a glimpse of this earlier life and social hierarchy, although it is important to realize that Homer is a product of his own times, when the polis (city-state) was beginning, as well as the mouthpiece for stories handed down the generations, and so details may not be true to the era of the Trojan War. The Voice of the World In his poem, The Voice of the World, the 2nd-century Greek poet Antipater of Sidon, best known for writing about the Seven Wonders (of the ancient world), praises Homer to the skies, as can be seen in this public domain translation from the Greek Anthology: The herald of the prowess of heroes and the interpreter of the immortals, a second sun on the life of Greece, Homer, the light of the Muses, the ageless mouth of all the world, lies hid, O stranger, under the sea-washed sand.   Sources Reading Homer through Oral Tradition, by John Miles Foley;  College Literature, Vol. 34, No. 2, Reading Homer in the 21st Century (Spring, 2007).The Invention of Homer, by M. L. West;  The Classical Quarterly, New Series, Vol. 49, No. 2 (1999), pp. 364-382.

Monday, February 24, 2020

Marketing communication Essay Example | Topics and Well Written Essays - 2000 words - 3

Marketing communication - Essay Example BMW AG is a global multinational car and truck manufacturer based in Bavaria, Munich in Germany. The research will prove that a strategic communication plan should respond to the direct needs of the organization. In order to establish the company global position, BMW AG should develop a communication plan that responds to the unique needs of the organization. Essentially, a communication plan should attempt to the convey information to the stakeholder. As such, the plan should improve the company’s image. For the purpose of this content analysis, we will focus on the interest level and the complexity of thing distance communication plan. The research question in this case is In formulating a communication strategy, Kerr and Patti (2014, p. 24) advises that it is essential that the developers formulate a function to contribute to the understanding of stakeholders and their views as well as reconciling organizational weaknesses. It is important to settle financial goals alongside financial and economic goals set by others in the management team. Schroeder (2014, p. 28) argues that the overall strategic management of corporations is inseparable from strategic management of relationships with stakeholders. Thus, in quest to formulate a communications strategy, it will be essential to identify and engage with strategic stakeholders to deal with the crises. Nonetheless, Bochenek and Blili (2013, p. 153) criticize such an approach by their assessment that corporate communication strategy should not be entirely beholden to stakeholders, or only be a two-way communication between groups. As such, it will be possible to combine an understanding of stakeholder, vi ews and the surrounding environment along with a corporate perspective on strategic issues. According to Ungerman and Myslivcovà ¡ (2014, p. 49), communication can be used additionally to resolve issues

Saturday, February 8, 2020

C&Ks Curriculum and Pedagogy Essay Example | Topics and Well Written Essays - 500 words

C&Ks Curriculum and Pedagogy - Essay Example This is premise within the philosophy that the local community is supportive of the needs inherent in early education. C&K believes that education for children centers on care, fun, safe, and inspiring environment (â€Å"Mission,† 2010). And the type of content that C&K uses is on the emphasis of the learning process. The outcomes of this process are the positive gain of relevant knowledge and skills. The value of fun is an elementary approach for children to appreciate knowledge more. C&K’s teaching strategy utilizes the problem-solving approach (â€Å"Qualified,† 2010). This approach is embedded in children’s play. The teacher usually listens and observes the children’s ideas, observations, and stories. They do not instruct the children in the traditional way but rather teach them in the child-center educational methodology. Furthermore, C&K has professional consultants that ensure the quality services in the conduct of the early childhood educati on. C&K’s consultants assess and evaluate children’s progress in knowledge acquisition (â€Å"Monitoring,† 2010). C&K is also supported and supervised by the Department of Education, Training and the Arts (DETA). There are three basic principles of pedagogy: (1) learning has to be an active process; (2) the relevance of social interactions among children in school; and (3) the priority of intellectual activity based on actual experiences rather than on language (Golby, Greenwald, & West, 1975). First, education concerns more on the child’s learning less than the teacher’s pedagogy. In the practice of teaching, the teacher provides high importance to the active participation of the child. The learner is permitted to experiment. As a result, the child discovers for himself or herself an aspect of truth. Second, the child is allowed to share and discuss things with his or her fellow learner.  

Wednesday, January 29, 2020

Fast food restaurant Essay Example for Free

Fast food restaurant Essay Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. History: The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street stands that sold bread and wine. A fixture of East Asian cities is the noodle shop. Flatbread and falafel are today ubiquitous in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada. In the French-speaking nations of West Africa, roadside stands in and around the larger cities continue to Sell—as they have done for generations—a range of ready-to-eat, char grilled. Meat sticks known locally as brochettes. Market size and major players †¢Dominated by McDonalds having as many as 123 outlets. †¢Domino’s pizza is present in around 274 locations. †¢Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009. †¢Subways have established around 145 outlets. †¢Nirula’s is established in Delhi and Northern India. However, it claims to cater 50,000 guests every day. It has future expansion plans for more than 50 outlets every year, for next three years. Major players in fast food †¢McDonalds 132 outlets †¢KFC 72 outlets †¢Pizza hut 147 outlets †¢Dominos Pizza 274 outlets †¢Cafe Coffee Day 833 outlets †¢Barista 200 outlets Fast food contains high amount of †¢Calories †¢Saturated Fat †¢Carbohydrates †¢Sugar †¢Sodium †¢Proteins Why do people eat it? ?Quick and Easy ?Tastes good ?Provides satiety and comfort? It’s everywhere Dual Income families ?Work day-away from home ?Shifts in Traditional Food habits ?High income urban dwellers ?Variety of choice of foods ?Home delivery, take-away restaurants, American chains INDIA EMERGING MARKET FOR GLOBAL PLAYERS The percentage share held by foodservice of total consumer expenditure on food has increased from a very low base drastically. Eating at home remains very much ingrained in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society. The growth in nuclear families, particularly in urban India has decreased drastically. India, exposure to global media and Western cuisine and an increasing number of women joining the workforce have had an impact on eating out trends. Major players of fast food in India †¢ Mc Donalds †¢ KFC †¢ Pizza hut †¢ Dominos Pizza †¢ Coffee day †¢ Barista Kentucky Fried Chicken About the Company KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a brand and operating segment, called a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, Menu items. KFCs specialty is fried chicken served in various forms. KFCs primary product is pressure-fried pieces of chicken made with original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. Kentucky Grilled Chicken This marinated grilled chicken is targeted towards health-conscious customers. It features marinated breasts, thighs, drumsticks,and wings that are coated with the Original Recipe seasonings before being grilled. It has less fat, calories, and sodium than the Original Recipe fried chicken. Nutritional value KFC formerly used partially hydrogenated oil in its fried foods. This oil contains relatively high levels of trans fat, which increases the risk of heart disease. The Center for Science in the Public Interest (CSPI) filed a court case against KFC, with the aim of making it use other types of oils or make sure customers know about Trans fat content immediately before they buy food. Advertising One of KFCs latest advertisements is a commercial advertising its wicked crunch box meal. The commercial features a fictional black metal band called Hellvetica performing live, the lead singer then swallows fire. The commercial then shows the lead singer at a KFC eating the wicked crunch box meal and saying Oh man that is hot. In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage. KFC Business Strategy KFC fast-food chains are currently under the restaurant division of PepsiCo Incorporated. Some major threats include the changing attitudes of society toward healthier eating habits, KFC has more than 9,800 outlets located in 77 countries. In marketing, KFC restaurants are not restricted from locating within close proximity of other KFC restaurants. There are two alternative strategies for KFC. The first strategy involves keeping PepsiCo beverage division and snack foods division together, and a divestiture of PepsiCo restaurant division; selling Taco Bell, Pizza Hut, and KFC. MC Donald’s About the company: McDonalds is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. More than 75% of McDonalds restaurants worldwide are owned and operated by independent local men and women. The strong foundation that he built continues today with McDonalds vision and the commitment of our talented executives to keep the shine on McDonalds Arches for years to come. To read more about McDonalds history, vision and executives, click on their links in the left menu. We drive our business momentum by focusing on what matters most to customers. Our owner/operators, suppliers and employees work together to meet customer needs in uniquely McDonalds ways. The powerful combination of entrepreneurial spirit and System wide alignment around our Plan to Win enables us to execute the best ideas with both large-scale efficiency and local flair. Products McDonalds predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items,and desserts. In most markets, McDonalds offers salads and vegetarian items, wraps and other localized fare. Portugal is the only country with McDonalds restaurants serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia). Advertising. McDonalds has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the companys advertising strategy. To date, McDonalds has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns. PROBLEMS OF INDUSTRY I. Environmental friendly products cost high: Government is legislating laws in order to keep check on the fast food industry and it is emphasizing more on the usage of bio-degradable and environment friendly products. But associated with this issue is the problem that fast food player faces the cost associated with the environment friendly product. They cost much higher than the normal products that companies uses for packaging or wrapping their products. II. Balance between societal expectation and companies economic Objectives: To balance a society’s expectation regarding environment with the economic burden of protecting the environment. Thus, one can see that one side pushes for higher standards and other side tries to beat the standard back, thereby making it a arm wrestling and mind boggling exercise. Health related issues: obesity I. Studies have shown that a typical fast food has very high density and food with high density causes people to eat more then they usually need. II. Low calories food: Emphasis is now more on low calorie food. In this line McDonald has a plan to introduce all white meat chicken. Mcnuugget is with less fat and fewer calories. Swot analysis of fast food industry Strengths †¢Quick service †¢Affordable †¢AttractionWeakness †¢Different preferences †¢Lack of customization †¢Unhygienic and unhealthy Opportunities †¢Growing nuclear families †¢Growing urban lifestyleThreats †¢Oppositions from various organization †¢Location †¢Ready-to eat †¢Health concerns ANALYSIS INTERPRETATION 1. How often do you use fast-food services? a. Daily b. Weekly c. Fortnightly d. Monthly 2. Which fast food restaurant would prefer? a. McDonalds b. KFC c. Pizza Hut d. Subway 3. What are the reasons for eating fast food? (You can tick more than 1) a. Appearance of products b. Price of the products c. Flavor of products d. Convenience of the products 4. What else do you buy when purchasing fast food’? a. Carbonated (fizzy) drinks b. Coffee, tea c. Ice cream d. Crushers 5. What time would you normally buy fast food? a. Before 12 pm b. Between 12-3 pm c. Between 6-9 pm d. 10pm or later.

Tuesday, January 21, 2020

Karl Marx :: essays research papers

The late 1800's was a time period where new ideas, theories, and philosophies ran through the minds of many young people. Amongst them was a man be the name of Karl Marx who stood out in the crowd. Known as a man of great integrity and intelligence, Marx was thought to be one of the greatest thinkers of all time. "Philosophy and Myth in Karl Marx: 2nd Edition" by Robert C. Tucker is a book about Marx and his philosophies. Robert C. Tucker in this book ventures out to critique and give an interpretation of Marx's philosophical thoughts. Marx's was the man who was responsible for the well known and highly acclaimed philosophy of Marxism also known as Communism. Karl Marx was born in the German Rhineland to a well-cultured family, one that was not revolutionary. As a young man he received a classical education. Marx entered the University of Berlin where he read law, majoring in history as well as philosophy. His years at the university was the time period that was a turning point in Marx's life. From his early school days, philosophy had been a subject that sparked interest in Karl Marx. He was greatly concerned with humans' freedom and reviving the ancient concept of communism. The University of Berlin was where Marx had first become acquainted with the philosophy of Georg Wilhelm Friedrich Hegel. Hegel's ideas known, as Hegelianism was the concept where the main focus was a self- alienated man. Man should worship himself as a Superior Being. What attracted Marx to Hegel was his "surmounting of the characteristic difficulty of idealism." However, when Marx was later introduced to the philosophies of Feuerbach, his thou ghts completely changed. According to Feuerbach,"man has so far in history lived primarily a life of religion, and that the essences of religion is man's estrangement from himself," At the same time of Marx becoming acquainted with these thoughts, he was jumping from one place to another causing his family to live in wretched poverty. Later on, using both the concepts of Hegelianism and of Feuerbach, Marx arrived at the formulation of his own philosophical anthropology. He first states that the primary determinant of history is economics where the history of society is viewed as the history of class struggle between the bourgeoisie and the proletariats. The bourgeoisie are successful by extracting money from the proletariats for profit.

Monday, January 13, 2020

Columbine Shooting

Most people woke up to a day like any other except two teenagers, Dylan Keyhole and Eric Harris. They took guns with them to their school, Columbine High School, stood at the west entrance ready to shoot students. Thirteen people where killed by this incident and twenty were hurt. Then Dylan and Eric killed themselves, leaving us with the mystery of why they had done what they did. Dylan Keyhole and Eric Harris were teenagers who worked In a pizza parlor together.They were involved In sports In middle school but not In high school. Dylan and Eric were part of a group of kids that dressed Goth. Other kids considered them â€Å"uncoil†. They had been planning the Columbine shooting for almost a year. We sometimes try to look for someone to blame. In this case more than one person could have contributed to these actions. Dylan and Erie's parents could have paved more attention to how they were acting, looked In their room, or sat down and talked to them. There were probably kids that would make fun of Dylan and Eric.Also the searchers could have noticed something such as if they were not getting good grades. Any one of these could have preventing this massacre from happening. What many people don't understand is why this happened. But we may never know this because the answer disappeared when Dylan and Eric killed themselves. Professionals have studied the situation. What some people think happened was Eric killed out of anger and a wish to live alone and Dylan killed out of depression and did not feel loved. They also might have done it for revenge of being judged and treated badly by other students.There are a lot of movies, books, television shows, and video games that show violence with guns and people dying. The amount of violence in the media makes some people act more violent towards others. The more violence they see, the more they may feel like it is all right to hurt others. People should limit the amount of time they spend on games and shows with violent content so that they do not get violent urges to hurt others. There is an old saying that it takes a village to raise a child. Not only should the parents raise a child, but also other members of society should help influence kids in positive manner.Teachers should have stepped in if they saw bad behavior from these boys or from other kids picking on these kids. If other students noticed negative things going on with these boys then they should have reported It. We all have to help to make our world a better place. The Columbine Shooting had a very big Impact on society. It changed the school security forever. Dylan Keyhole and Eric Harris may have had different views on society and different motives but they had the same desire to do something self- satisfying and die that same day. Fifteen year later people are still trying to find answers.Columbine Shooting By gazillion At 1 1 on April 20, 1999 one of the worst tragedies involving kids occurred in Dylan Keyhole and Eric Harris were teenagers who worked in a pizza parlor together. They were involved in sports in middle school but not in high school. Dylan attention to how they were acting, looked in their room, or sat down and talked to not feel loved. They also might have done it for revenge of being Judged and treated negative things going on with these boys then they should have reported it. We all The Columbine Shooting had a very big impact on society.

Sunday, January 5, 2020

Violence in Our Schools Essay - 1257 Words

Violence in our Schools Children today are growing up in an increasingly violent atmosphere, both in society in general and in their schools. While there is no easy answer as to how to end this violence once and for all, we can look at some of the causes and take steps to contain that which we can. The main contributing factor in all recent school shootings has been the shooters’ feelings that they were bullied by and alienated from the rest of the children and were made to feel that they were not as good as their peers. Being targeted by the other children and having nowhere to turn to for help can cause a build up of more anger until, finally the alienated child is unable to take anymore. They struck out at their peers in what seems†¦show more content†¦These children are often from less fortunate homes and do not have good role models from which to learn coping and socializing skills. When these students are targeted, they have nowhere to turn and are at a loss as to how to end the harass ment. If they do go to parents or faculty, they are often told that they need to try harder to fit in. The awkwardness of the victims is frequently focused on instead of the actions of the bullies, leading to increased instances of poor self-esteem and feelings of isolation. In turn, this leads to the victims’ need to retaliate against the bullies, creating even more bullies in the system. Those who behave as bullies believe that they are â€Å"making a statement against society† by rebelling and causing more disruption in the school environment. When bullies are placed in settings they cannot control, they try to exert influence in the form of violent or threatening acts or words directed towards teachers and other students. They often get away with this behavior because of their tendency to surround themselves with others like them. They form small groups which consist of other children with low self-esteem and a history of delinquency, and together they are often intimidating, increasing their ability to terrorize without consequences (Bennett-Johnson, 2004, p199). Their disrespect for school rules and guidelines is often traced right back to factors they are exposed to outside of school, such as gang involvement, lack of parentalShow MoreRelatedViolence in Our Schools1176 Words   |  5 PagesCan Violence in Our School Be Reduced The problem we are facing today with violence in our schools is a major concern with communities all over the world. School violence wears many faces. It can be gang activity, locker thefts, bully and intimidation, gun use, or anything that products a victim. Violence is perpetrated against students, teachers, and staff and ranges from intentional vengeance to accidental killings and bystanders. Can violence in our schools be reduced? 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