Marketing communication Essay Example | Topics and Well Written Essays - 2000 words - 3

Marketing communication - Essay Example BMW AG is a global multinational car and truck manufacturer based in Bavaria, Munich in Germany. The research will prove that a strategic communication plan should respond to the direct needs of the organization. In order to establish the company global position, BMW AG should develop a communication plan that responds to the unique needs of the organization. Essentially, a communication plan should attempt to the convey information to the stakeholder. As such, the plan should improve the company’s image. For the purpose of this content analysis, we will focus on the interest level and the complexity of thing distance communication plan. The research question in this case is In formulating a communication strategy, Kerr and Patti (2014, p. 24) advises that it is essential that the developers formulate a function to contribute to the understanding of stakeholders and their views as well as reconciling organizational weaknesses. It is important to settle financial goals alongside financial and economic goals set by others in the management team. Schroeder (2014, p. 28) argues that the overall strategic management of corporations is inseparable from strategic management of relationships with stakeholders. Thus, in quest to formulate a communications strategy, it will be essential to identify and engage with strategic stakeholders to deal with the crises. Nonetheless, Bochenek and Blili (2013, p. 153) criticize such an approach by their assessment that corporate communication strategy should not be entirely beholden to stakeholders, or only be a two-way communication between groups. As such, it will be possible to combine an understanding of stakeholder, vi ews and the surrounding environment along with a corporate perspective on strategic issues. According to Ungerman and Myslivcovà ¡ (2014, p. 49), communication can be used additionally to resolve issues

C&Ks Curriculum and Pedagogy Essay Example | Topics and Well Written Essays - 500 words

C&Ks Curriculum and Pedagogy - Essay Example This is premise within the philosophy that the local community is supportive of the needs inherent in early education. C&K believes that education for children centers on care, fun, safe, and inspiring environment (â€Å"Mission,† 2010). And the type of content that C&K uses is on the emphasis of the learning process. The outcomes of this process are the positive gain of relevant knowledge and skills. The value of fun is an elementary approach for children to appreciate knowledge more. C&K’s teaching strategy utilizes the problem-solving approach (â€Å"Qualified,† 2010). This approach is embedded in children’s play. The teacher usually listens and observes the children’s ideas, observations, and stories. They do not instruct the children in the traditional way but rather teach them in the child-center educational methodology. Furthermore, C&K has professional consultants that ensure the quality services in the conduct of the early childhood educati on. C&K’s consultants assess and evaluate children’s progress in knowledge acquisition (â€Å"Monitoring,† 2010). C&K is also supported and supervised by the Department of Education, Training and the Arts (DETA). There are three basic principles of pedagogy: (1) learning has to be an active process; (2) the relevance of social interactions among children in school; and (3) the priority of intellectual activity based on actual experiences rather than on language (Golby, Greenwald, & West, 1975). First, education concerns more on the child’s learning less than the teacher’s pedagogy. In the practice of teaching, the teacher provides high importance to the active participation of the child. The learner is permitted to experiment. As a result, the child discovers for himself or herself an aspect of truth. Second, the child is allowed to share and discuss things with his or her fellow learner.