Fast food restaurant Essay Example for Free

Fast food restaurant Essay Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. History: The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street stands that sold bread and wine. A fixture of East Asian cities is the noodle shop. Flatbread and falafel are today ubiquitous in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada. In the French-speaking nations of West Africa, roadside stands in and around the larger cities continue to Sell—as they have done for generations—a range of ready-to-eat, char grilled. Meat sticks known locally as brochettes. Market size and major players †¢Dominated by McDonalds having as many as 123 outlets. †¢Domino’s pizza is present in around 274 locations. †¢Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009. †¢Subways have established around 145 outlets. †¢Nirula’s is established in Delhi and Northern India. However, it claims to cater 50,000 guests every day. It has future expansion plans for more than 50 outlets every year, for next three years. Major players in fast food †¢McDonalds 132 outlets †¢KFC 72 outlets †¢Pizza hut 147 outlets †¢Dominos Pizza 274 outlets †¢Cafe Coffee Day 833 outlets †¢Barista 200 outlets Fast food contains high amount of †¢Calories †¢Saturated Fat †¢Carbohydrates †¢Sugar †¢Sodium †¢Proteins Why do people eat it? ?Quick and Easy ?Tastes good ?Provides satiety and comfort? It’s everywhere Dual Income families ?Work day-away from home ?Shifts in Traditional Food habits ?High income urban dwellers ?Variety of choice of foods ?Home delivery, take-away restaurants, American chains INDIA EMERGING MARKET FOR GLOBAL PLAYERS The percentage share held by foodservice of total consumer expenditure on food has increased from a very low base drastically. Eating at home remains very much ingrained in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society. The growth in nuclear families, particularly in urban India has decreased drastically. India, exposure to global media and Western cuisine and an increasing number of women joining the workforce have had an impact on eating out trends. Major players of fast food in India †¢ Mc Donalds †¢ KFC †¢ Pizza hut †¢ Dominos Pizza †¢ Coffee day †¢ Barista Kentucky Fried Chicken About the Company KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a brand and operating segment, called a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, Menu items. KFCs specialty is fried chicken served in various forms. KFCs primary product is pressure-fried pieces of chicken made with original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. Kentucky Grilled Chicken This marinated grilled chicken is targeted towards health-conscious customers. It features marinated breasts, thighs, drumsticks,and wings that are coated with the Original Recipe seasonings before being grilled. It has less fat, calories, and sodium than the Original Recipe fried chicken. Nutritional value KFC formerly used partially hydrogenated oil in its fried foods. This oil contains relatively high levels of trans fat, which increases the risk of heart disease. The Center for Science in the Public Interest (CSPI) filed a court case against KFC, with the aim of making it use other types of oils or make sure customers know about Trans fat content immediately before they buy food. Advertising One of KFCs latest advertisements is a commercial advertising its wicked crunch box meal. The commercial features a fictional black metal band called Hellvetica performing live, the lead singer then swallows fire. The commercial then shows the lead singer at a KFC eating the wicked crunch box meal and saying Oh man that is hot. In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage. KFC Business Strategy KFC fast-food chains are currently under the restaurant division of PepsiCo Incorporated. Some major threats include the changing attitudes of society toward healthier eating habits, KFC has more than 9,800 outlets located in 77 countries. In marketing, KFC restaurants are not restricted from locating within close proximity of other KFC restaurants. There are two alternative strategies for KFC. The first strategy involves keeping PepsiCo beverage division and snack foods division together, and a divestiture of PepsiCo restaurant division; selling Taco Bell, Pizza Hut, and KFC. MC Donald’s About the company: McDonalds is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. More than 75% of McDonalds restaurants worldwide are owned and operated by independent local men and women. The strong foundation that he built continues today with McDonalds vision and the commitment of our talented executives to keep the shine on McDonalds Arches for years to come. To read more about McDonalds history, vision and executives, click on their links in the left menu. We drive our business momentum by focusing on what matters most to customers. Our owner/operators, suppliers and employees work together to meet customer needs in uniquely McDonalds ways. The powerful combination of entrepreneurial spirit and System wide alignment around our Plan to Win enables us to execute the best ideas with both large-scale efficiency and local flair. Products McDonalds predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items,and desserts. In most markets, McDonalds offers salads and vegetarian items, wraps and other localized fare. Portugal is the only country with McDonalds restaurants serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia). Advertising. McDonalds has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the companys advertising strategy. To date, McDonalds has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns. PROBLEMS OF INDUSTRY I. Environmental friendly products cost high: Government is legislating laws in order to keep check on the fast food industry and it is emphasizing more on the usage of bio-degradable and environment friendly products. But associated with this issue is the problem that fast food player faces the cost associated with the environment friendly product. They cost much higher than the normal products that companies uses for packaging or wrapping their products. II. Balance between societal expectation and companies economic Objectives: To balance a society’s expectation regarding environment with the economic burden of protecting the environment. Thus, one can see that one side pushes for higher standards and other side tries to beat the standard back, thereby making it a arm wrestling and mind boggling exercise. Health related issues: obesity I. Studies have shown that a typical fast food has very high density and food with high density causes people to eat more then they usually need. II. Low calories food: Emphasis is now more on low calorie food. In this line McDonald has a plan to introduce all white meat chicken. Mcnuugget is with less fat and fewer calories. Swot analysis of fast food industry Strengths †¢Quick service †¢Affordable †¢AttractionWeakness †¢Different preferences †¢Lack of customization †¢Unhygienic and unhealthy Opportunities †¢Growing nuclear families †¢Growing urban lifestyleThreats †¢Oppositions from various organization †¢Location †¢Ready-to eat †¢Health concerns ANALYSIS INTERPRETATION 1. How often do you use fast-food services? a. Daily b. Weekly c. Fortnightly d. Monthly 2. Which fast food restaurant would prefer? a. McDonalds b. KFC c. Pizza Hut d. Subway 3. What are the reasons for eating fast food? (You can tick more than 1) a. Appearance of products b. Price of the products c. Flavor of products d. Convenience of the products 4. What else do you buy when purchasing fast food’? a. Carbonated (fizzy) drinks b. Coffee, tea c. Ice cream d. Crushers 5. What time would you normally buy fast food? a. Before 12 pm b. Between 12-3 pm c. Between 6-9 pm d. 10pm or later.

Karl Marx :: essays research papers

The late 1800's was a time period where new ideas, theories, and philosophies ran through the minds of many young people. Amongst them was a man be the name of Karl Marx who stood out in the crowd. Known as a man of great integrity and intelligence, Marx was thought to be one of the greatest thinkers of all time. "Philosophy and Myth in Karl Marx: 2nd Edition" by Robert C. Tucker is a book about Marx and his philosophies. Robert C. Tucker in this book ventures out to critique and give an interpretation of Marx's philosophical thoughts. Marx's was the man who was responsible for the well known and highly acclaimed philosophy of Marxism also known as Communism. Karl Marx was born in the German Rhineland to a well-cultured family, one that was not revolutionary. As a young man he received a classical education. Marx entered the University of Berlin where he read law, majoring in history as well as philosophy. His years at the university was the time period that was a turning point in Marx's life. From his early school days, philosophy had been a subject that sparked interest in Karl Marx. He was greatly concerned with humans' freedom and reviving the ancient concept of communism. The University of Berlin was where Marx had first become acquainted with the philosophy of Georg Wilhelm Friedrich Hegel. Hegel's ideas known, as Hegelianism was the concept where the main focus was a self- alienated man. Man should worship himself as a Superior Being. What attracted Marx to Hegel was his "surmounting of the characteristic difficulty of idealism." However, when Marx was later introduced to the philosophies of Feuerbach, his thou ghts completely changed. According to Feuerbach,"man has so far in history lived primarily a life of religion, and that the essences of religion is man's estrangement from himself," At the same time of Marx becoming acquainted with these thoughts, he was jumping from one place to another causing his family to live in wretched poverty. Later on, using both the concepts of Hegelianism and of Feuerbach, Marx arrived at the formulation of his own philosophical anthropology. He first states that the primary determinant of history is economics where the history of society is viewed as the history of class struggle between the bourgeoisie and the proletariats. The bourgeoisie are successful by extracting money from the proletariats for profit.

Columbine Shooting

Most people woke up to a day like any other except two teenagers, Dylan Keyhole and Eric Harris. They took guns with them to their school, Columbine High School, stood at the west entrance ready to shoot students. Thirteen people where killed by this incident and twenty were hurt. Then Dylan and Eric killed themselves, leaving us with the mystery of why they had done what they did. Dylan Keyhole and Eric Harris were teenagers who worked In a pizza parlor together.They were involved In sports In middle school but not In high school. Dylan and Eric were part of a group of kids that dressed Goth. Other kids considered them â€Å"uncoil†. They had been planning the Columbine shooting for almost a year. We sometimes try to look for someone to blame. In this case more than one person could have contributed to these actions. Dylan and Erie's parents could have paved more attention to how they were acting, looked In their room, or sat down and talked to them. There were probably kids that would make fun of Dylan and Eric.Also the searchers could have noticed something such as if they were not getting good grades. Any one of these could have preventing this massacre from happening. What many people don't understand is why this happened. But we may never know this because the answer disappeared when Dylan and Eric killed themselves. Professionals have studied the situation. What some people think happened was Eric killed out of anger and a wish to live alone and Dylan killed out of depression and did not feel loved. They also might have done it for revenge of being judged and treated badly by other students.There are a lot of movies, books, television shows, and video games that show violence with guns and people dying. The amount of violence in the media makes some people act more violent towards others. The more violence they see, the more they may feel like it is all right to hurt others. People should limit the amount of time they spend on games and shows with violent content so that they do not get violent urges to hurt others. There is an old saying that it takes a village to raise a child. Not only should the parents raise a child, but also other members of society should help influence kids in positive manner.Teachers should have stepped in if they saw bad behavior from these boys or from other kids picking on these kids. If other students noticed negative things going on with these boys then they should have reported It. We all have to help to make our world a better place. The Columbine Shooting had a very big Impact on society. It changed the school security forever. Dylan Keyhole and Eric Harris may have had different views on society and different motives but they had the same desire to do something self- satisfying and die that same day. Fifteen year later people are still trying to find answers.Columbine Shooting By gazillion At 1 1 on April 20, 1999 one of the worst tragedies involving kids occurred in Dylan Keyhole and Eric Harris were teenagers who worked in a pizza parlor together. They were involved in sports in middle school but not in high school. Dylan attention to how they were acting, looked in their room, or sat down and talked to not feel loved. They also might have done it for revenge of being Judged and treated negative things going on with these boys then they should have reported it. We all The Columbine Shooting had a very big impact on society.

Violence in Our Schools Essay - 1257 Words

Violence in our Schools Children today are growing up in an increasingly violent atmosphere, both in society in general and in their schools. While there is no easy answer as to how to end this violence once and for all, we can look at some of the causes and take steps to contain that which we can. The main contributing factor in all recent school shootings has been the shooters’ feelings that they were bullied by and alienated from the rest of the children and were made to feel that they were not as good as their peers. Being targeted by the other children and having nowhere to turn to for help can cause a build up of more anger until, finally the alienated child is unable to take anymore. They struck out at their peers in what seems†¦show more content†¦These children are often from less fortunate homes and do not have good role models from which to learn coping and socializing skills. When these students are targeted, they have nowhere to turn and are at a loss as to how to end the harass ment. If they do go to parents or faculty, they are often told that they need to try harder to fit in. The awkwardness of the victims is frequently focused on instead of the actions of the bullies, leading to increased instances of poor self-esteem and feelings of isolation. In turn, this leads to the victims’ need to retaliate against the bullies, creating even more bullies in the system. Those who behave as bullies believe that they are â€Å"making a statement against society† by rebelling and causing more disruption in the school environment. When bullies are placed in settings they cannot control, they try to exert influence in the form of violent or threatening acts or words directed towards teachers and other students. They often get away with this behavior because of their tendency to surround themselves with others like them. They form small groups which consist of other children with low self-esteem and a history of delinquency, and together they are often intimidating, increasing their ability to terrorize without consequences (Bennett-Johnson, 2004, p199). Their disrespect for school rules and guidelines is often traced right back to factors they are exposed to outside of school, such as gang involvement, lack of parentalShow MoreRelatedViolence in Our Schools1176 Words   |  5 PagesCan Violence in Our School Be Reduced The problem we are facing today with violence in our schools is a major concern with communities all over the world. School violence wears many faces. It can be gang activity, locker thefts, bully and intimidation, gun use, or anything that products a victim. Violence is perpetrated against students, teachers, and staff and ranges from intentional vengeance to accidental killings and bystanders. Can violence in our schools be reduced? 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